Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers by Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers PDF

Product Details:

Author(s): Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers

Publisher: Praeger

Category: Management

Date: 30.11.2006

Pages: 232

Language: English

ISBN-10: 275992233

ISBN-13: 9780280000000

Format: PDF

Book Description:

In many ways, mass marketing broadcasting one s message to a large and anonymous population of potential customers no longer works. In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that they must invest more heavily in reaching and communicating with their customers directly in order to stay competitive.

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