Marketing Research Essentials by Carl McDaniel Jr. PDF

Product Details:

Author(s): Carl McDaniel Jr.

Publisher: --

Category: Management

Date: 04.09.2012

Pages: 480

Language: English

ISBN-10: 1118249321

ISBN-13: 9781120000000

Format: pdf

Book Description:

Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a fulltime marketing research professional, this book merges reallife, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, realworld case problems, as well as methods tried and tested in the real world.

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