Preis und Prestige: Effekte von Verkaufsforderungen auf Prestigemarken in der Automobilindustrie (Beitrage zur empirischen Marketing- und Vertriebsforschung) (German Edition) [German] by Hanna Schumacher PDF DOWNLOADS TORRENT

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Author(s): Hanna Schumacher

Publisher: Springer Gabler

Category: Management

Date: 27.07.2015

Pages: 202

Language: English

ISBN-10: 3658107014

ISBN-13: 9783660000000

Format: PDF

Book Description:

Hanna Schumacher zeigt die unterschiedlichen Auswirkungen von Verkaufsfrderungen wie Listenpreissenkungen, monetre und nichtmonetre Rabatte auf die Markenwahrnehmung und auf die Kaufintention bei langlebigen Wirtschaftsgtern auf. Die Ergebnisse ihrer Untersuchung, deren Grundlage insgesamt ber 1200 Interviews mit Automobilkunden bilden, deuten darauf hin, dass sich die Wirkung bei Prestigemarkenprodukten im Vergleich zu Nicht-Prestigemarkenprodukten unterscheidet. Es wird zudem aufgezeigt, dass diese Effekte von den Persnlichkeitsmerkmalen der Kunden beeinflusst werden.










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Facilitating the Project Lifecycle: The Skills & Tools to Accelerate Progress for Project Managers, Facilitators, and Six Sigma Project Teams by Janet A. Means PDF

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Author(s): Janet A. Means

Publisher: Jossey-Bass

Category: Management

Date: 26.08.2005

Pages: 416

Language: English

ISBN-10: 787978752

ISBN-13: 9780790000000

Format: pdf

Book Description:

Step by step, Facilitating the Project Lifecycle guides the project manager/facilitator in making smart choices about when and how to pull key talent together to spell success for the project and ultimately the organization. The authors will help you understand the benefits of using facilitated group work sessions to get real work done during a project and get it done better and more efficiently than more traditional individual work approaches. In addition, the book includes: Recommendations for capitalizing on group knowledge to accelerate the building of key project deliverables and ensure their quality as they are built A work session structure for planning, delivering, and following up facilitated work sessions Guides for building key project deliverables Sample agendas Proven techniques for managing the group dynamics

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Management and Organization Theory: A Jossey-Bass Reader by Jeffrey A. Miles PDF

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Author(s): Jeffrey A. Miles

Publisher: --

Category: Management

Date: 21.02.2012

Pages: 480

Language: English

ISBN-10: 1118008952

ISBN-13: 9781120000000

Format: pdf

Book Description:

Management and Organization Theory offers a summary and analysis of the 40 most popular, researched, and applied management and organization theories. This important resource includes key instruments used to measure variables in each theory and examines pertinent questions about the theory: strengths and weaknesses, practical applications, and the seminal articles published on each theory. This is a remarkable book. Jeffrey Miles clearly explains and synthesizes 40 major theories of management and organization in an easily accessible and engaging style. Well researched, comprehensive in its coverage, thorough, balanced, and fair in its analyses of theories, the book is destined to be a major authoritative reference in the field. It is one of the most readable, informative, and useful books I have read. I strongly recommend it. Shaker A. Zahra, department chair, Robert E. Buuck Chair, and professor, Strategic Management and Organizations Department, University of Minnesota This book provides a terrific advantage to any student or manager seeking to grasp the fundamental concepts that explain organizations and the behavior of people within them. Richard L. Daft, author, The Executive and the Elephant: A Leader s Guide to Building Inner Excellence and the Brownlee O. Currey Jr. Professor of Management, Owen Graduate School of Management, Vanderbilt University An easy-to-read summary of some of the most critical theories in the field of managementtheories that have implications not just for scholars, but for practicing managers as well. Jay Barney, professor of management and human resources, and Chase Chair for Excellence in Corporate Strategy, Fisher College of Business, The Ohio State University

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Rhythm: How to Achieve Breakthrough Execution and Accelerate Growth by Patrick Thean PDF

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Author(s): Patrick Thean

Publisher: --

Category: Management

Date: 25.02.2014

Pages: 272

Language: English

ISBN-10: 162634079X

ISBN-13: 9781630000000

Format: epub

Book Description:

A simple system to help your team execute better and faster All growing companies encounter ceilings of complexity, usually when they hit certain employee or revenue milestones. In order to burst through ceiling after ceiling and innovate with growth, a company must develop a reliable system that prompts leaders to be proactive and pivot when the need arises. Drawing on his experience as a successful serial entrepreneurial and speaker, author Patrick Thean demonstrates how to identify the signs of setbacks before they occur, track those signs, and make adjustments to keep your plan on track and accelerate growth. Thean introduces a simple system to empower everyone in your company to be focused, aligned, and accountable a three-rhythm process for effective execution: - Think Rhythm: A rhythm of strategic thinking to keep your teams focused and working on the future of your business. - Plan Rhythm: A rhythm of planning that will allow you to choose the right priorities and get your departments or divisions aligned with those priorities. - Do Rhythm: A rhythm of executing your plan and making effective and timely adjustments every week. Thean s process applies to any growing business and ensures that your organization gets into the habit of achieving success, week after week, quarter after quarter, year after year.

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The ASQ Pocket Guide for the Certified Six Sigma Black Belt by T.M. Kubiak PDF

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Author(s): T.M. Kubiak

Publisher: --

Category: Management

Date: 15.10.2013

Pages: 300

Language: English

ISBN-10: 873898567

ISBN-13: 9780870000000

Format: PDF

Book Description:

Unlike other pocket guides, this guide is designed specifically to address topics that the author has found to cause problems, issues, and concerns for most Black Belts over the years. As such, its primary purpose is to serve as a useful reference guide for the Black Belt throughout his or her busy day, and particularly in meetings. Though not intended to be a tool guide like other pocket guides or a preparation guide for the ASQ certifications, it will nonetheless serve as a useful reference guide for both the ASQ Black Belt and Master Black Belt certification examinations. Black belts will enjoy reading this pocket guide and find it invaluable in their daily work.

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Pass the PMP Exam: Everything you need to know to pass the PMP examination by Sean Whitaker PMP PDF

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Author(s): Sean Whitaker PMP

Publisher: --

Category: Management

Date: 28.01.2016

Pages: 392

Language: English

ISBN-10: 1519547137

ISBN-13: 9781520000000

Format: epub

Book Description:

Complete study guide for candidates wishing to sit and pass the Project Management Professional (PMP) credential from the Project Management Institute. This book contains all the information you need to study for and pass the PMP® examination from the Project Management Institute (PMI). It is aligned with The PMBOK® Guide, 5th edition and the examination updates of January 2016. In addition to all the information needed to pass the exam you will also find: - Exam tips to give you insight into how to read and answer a question - Real world examples translating theory into practice - Notes providing slightly more information about the topic being discussed that is not always directly related to the exam but is usually very interesting. - More information on where you can go in the PMBOK® Guide for more information about that particular topic. - Quick check questions and answers are at the end of each section and are intended to give the opportunity to quickly review the material you have just read with some simple questions. - Review questions at the end of each chapter that test your knowledge and understanding of the topics just covered. - Exercises to test how well you understand the topics just covered. - Study aids such as mind maps and our puzzle game to help you study.

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Multicultural Behavior and Global Business Environments by Kamal Dean Parhizgar PDF

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Author(s): Kamal Dean Parhizgar

Publisher: Routledge

Category: Management

Date: 05.12.2001

Pages: 480

Language: English

ISBN-10: 789012618

ISBN-13: 9780790000000

Format: PDF

Book Description:

A UNIQUE TREATMENT of a topic that is increasingly relevant to all businesspeople. The author has successfully identified a wide range of related, pertinent topics including various aspects of multicultural behavior on al three levels of analysis: individual, group, and organizational. These include important areas such as cultural value systems, individual personality, ethics, diversity, and multicultural training programs. In addition, the author SUPPLEMENTS A LARGE BODY OR RESEARCH WITH A NUMBER OF EXERCISES which enable the reader to apply the book s concepts to his or her own value system.

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Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers by Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers PDF

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Author(s): Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers

Publisher: Praeger

Category: Management

Date: 30.11.2006

Pages: 232

Language: English

ISBN-10: 275992233

ISBN-13: 9780280000000

Format: PDF

Book Description:

In many ways, mass marketing broadcasting one s message to a large and anonymous population of potential customers no longer works. In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that they must invest more heavily in reaching and communicating with their customers directly in order to stay competitive.

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Boardroom Excellence: A Common Sense Perspective on Corporate Governance by Paul P. Brountas PDF

Product Details:

Author(s): Paul P. Brountas

Publisher: Jossey-Bass

Category: Management

Date: 15.09.2004

Pages: 176

Language: English

ISBN-10: 787976415

ISBN-13: 9780790000000

Format: PDF

Book Description:

In Boardroom Excellence, author Paul Brountas, a corporate attorney with more than forty years experience, discusses the qualities and components of effective boards in todays post-Enron environment. Written in a concise format, the book is filled with informative practical advice for board members of private, public, and nonprofit organizations. Boardroom Excellence contains an informed discussion of fundamental corporate governance issues, including the duties and responsibilities of directors and the proper interaction of the board with the CEO and management. Brountas reveals how board members can be most effective when they are independent, possess integrity, are well-informed and involved, and are proactive. Boardroom Excellence offers timely information about Establishing the values and qualities that board members should possess Developing an environment in the boardroom where skepticism and serious discussion are encouraged Understanding what the CEO expects of the board and what the board expects of the CEO Creating effective independent audit, compensation, nominating, and governance committees Formulating guidelines for periodic evaluation of the performance of the board and individual board members

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Business Innovation For Dummies by Alexander Hiam PDF

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Author(s): Alexander Hiam

Publisher: --

Category: Management

Date: 01.06.2010

Pages: 388

Language: English

ISBN-10: 470601744

ISBN-13: 9780470000000

Format: pdf

Book Description:

Discover how to access your creative power to boost your success in business. Success in business demands constant creativity. Generating fresh solutions to problems and the ability to invent new products or services for a changing market are part of the intellectual capital that gives a company its competitive edge

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Essential Meetings Blueprints for Managers by Sharlyn Lauby PDF

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Author(s): Sharlyn Lauby

Publisher: --

Category: Management

Date: 06.03.2015

Pages: 252

Language: English

ISBN-10: 1783000821

ISBN-13: 9781780000000

Format: PDF, EPUB

Book Description:

Transform meetings in your organization with these techniques and strategies that will boost productivity and creativity to ensure your meetings always deliver results. In business, time is valuable never waste it again with ineffective meetings by using these blueprints to optimize the time you spend in the meeting room. From networking to strategic planning, discover tips to organize and run any type of meeting. Set goals, overcome obstacles, and sustain results to become a manager that understands the true value of meetings. Take control of your meetings with this vital resource for managers looking to unlock fresh and effective approaches to meetings. Learn how to effectively plan, conduct, and follow up a wide range of meetings and find out how meetings can be used to build more effective relationships, develop new skills, and generate new ideas. Featuring information on the fundamental aspects of meetings, from organizing roles and responsibilities, planning clear and productive agendas, to strategies for communicating and generating productive conversations with your colleagues, Essential Meeting Blueprints for Managers is a reliable guide that will help you focus on getting positive results from your meetings. Whether you are networking, training, discussing performance with an employee even strategizing and brainstorming, this insightful book will transform the way you see meetings, and help you cultivate a more collaborative workplace where conversations are valued as a key to business success.

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Marketing Research Essentials by Carl McDaniel Jr. PDF

Product Details:

Author(s): Carl McDaniel Jr.

Publisher: --

Category: Management

Date: 04.09.2012

Pages: 480

Language: English

ISBN-10: 1118249321

ISBN-13: 9781120000000

Format: pdf

Book Description:

Marketing Research Essentials gives students an industry perspective to the complexities and rapid developments of the marketing research world. Coauthored by a fulltime marketing research professional, this book merges reallife, insider experiences from the industry, with quantitative methods, and market research applications for use in the classroom. It illustrates concepts with actual data, realworld case problems, as well as methods tried and tested in the real world.

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The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever by Michael Bungay Stanier PDF

Product Details:

Author(s): Michael Bungay Stanier

Publisher: --

Category: Management

Date: 29.02.2016

Pages: 242

Language: English

ISBN-10: 978440749

ISBN-13: 9780980000000

Format: EPUB

Book Description:

Coaching is an essential skill for leaders. But for most busy, overworked managers, coaching employees is done badly, or not at all. Theyre just too busy, and its too hard to change. But what if managers could coach their people in 10 minutes or less? In Michael Bungay Staniers The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can work less hard and have more impact. Coaching is an art and its far easier said than done. It takes courage to ask a question rather than offer up advice, provide an answer, or unleash a solution. Giving another person the opportunity to find their own way, make their own mistakes, and create their own wisdom is both brave and vulnerable. It can also mean unlearning our fix it habits. In this practical and inspiring book, Michael shares seven transformative questions that can make a difference in how we lead and support. And, he guides us through the tricky part - how to take this new information and turn it into habits and a daily practice. Brene Brown, author of Rising Strong and Daring Greatly Drawing on years of experience training more than 10,000 busy managers from around the globe in practical, everyday coaching skills, Bungay Stanier reveals how to unlock your peoples potential. He unpacks seven essential coaching questions to demonstrate howby saying less and asking moreyou can develop coaching methods that produce great results. Get straight to the point in any conversation with The Kickstart Question Stay on track during any interaction with The AWE Question Save hours of time for yourself with The Lazy Question, and hours of time for others with The Strategic Question Get to the heart of any interpersonal or external challenge with The Focus Question and The Foundation Question Finally, ensure others find your coaching as beneficial as you do with The Learning Question A fresh, innovative take on the traditional how-to manual, the book combines insider information with research based in neuroscience and behavioural economics, together with interactive training tools to turn practical advice into practiced habits. Dynamic question-and-answer sections help identify old habits and kick-start new behaviour, making sure you get the most out of all seven chapters. Witty and conversational, The Coaching Habit takes your workand your workplacefrom good to great.

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